Understand English materials and your Chinese speaking international education market. Address the cultural differences between east and west. Communicate the messages equally effective across two languages and cultures.
Adapt marketing message into Chinese, while maintaining its intent, style, tone, and context. Evokes the same emotions and carries the same implications in Chinese language as it does in English. Avoid the pitfalls of cross-cultural marketing.
China-focused digital strategies and organisational frameworks to ensure a successful roadmap. Channel identification, partnerships, content planning and brand strategy, all designed to connect education providers with the students and parents in China.